Use case
Qualitative research for agencies — more studies, same margin
Research agencies run qualitative studies on fixed budgets and compressed timelines. Fieldwork gives agency researchers a way to increase study volume without increasing moderator time—so you can take on more projects, deliver faster, and protect margin without cutting depth.
What breaks agency research economics today?
Profitability is often capped by moderator hours: recruiting and scheduling, running sessions, and synthesising transcripts is where budgets go. Clients still want faster turnaround and sharper pricing, which squeezes margin unless you change the execution model.
Fieldwork automates the interview execution layer so senior researchers spend time on study design quality, client judgement, and synthesis—not on repeating the same live session mechanics across every participant.
What do agencies use Fieldwork for?
- Client discovery at higher sample sizes within the same fielding window
- Concept testing before creative or strategy deliverables lock
- Customer journey mapping for experience audits
- Ongoing tracker studies—monthly or quarterly pulse programmes
- Market entry research across regions where local moderator availability is expensive or slow, while keeping English-language sessions consistent
What does a Singapore fintech journey study look like in practice?
An agency runs customer journey research for a fintech client across onboarding, support, and payments touchpoints. The client wants twenty completed interviews in three days for a steering meeting—not a two-week calendar puzzle.
The brief
"Map moments of trust and friction from first signup through first money movement. We need language for why people hesitate—not only funnel drop counts."
Example conversation · not live data
When you moved money for the first time, what were you checking before you confirmed?
I wanted to see fees clearly. The summary screen felt buried.
What would “clear fees” look like on that screen—where should it live, and what wording would make you trust it?
Sofi · probing specificity
Deliverable snapshot: twenty transcripts, journey-stage coverage rates, themes such as fee transparency and confirmation anxiety, plus gap flags where “support hand-off” stayed thin—ready for a client workshop the same week.
How does Fieldwork protect quality for client delivery?
Every session follows the approved study design—no moderator variance between morning and afternoon sessions. Sofi probes deflections rather than accepting vague answers, which keeps transcripts client-defensible.
Automated quality checks help you QA programmes without reading every line first. Coverage reporting shows what was explored and what was not—transparency that builds trust with demanding stakeholders.
How does Fieldwork support international agency programmes?
Sofi runs in English today, with additional languages on the roadmap. Because sessions are link-based, you reduce field coordination overhead for programmes across Australia, Singapore, Hong Kong, the UK, and the EU when English fielding fits the brief.
Participants join from a browser flow—no software install—so incidence friction stays low for panel and client-owned lists.
Frequently asked questions
Can we white-label Fieldwork for client projects?
Study configuration—including interview topics and participant links—is built per client programme. The participant interview experience reflects your study naming without Fieldwork branding in the interview chrome. Enterprise plans support full white-labelling and custom domain configuration when procurement requires a client-owned surface.
How do we handle participant recruitment?
Fieldwork runs the interview; recruitment stays in your existing panel or client process. Completion redirect URLs return participants to the panel after the session. Screening questions qualify participants before the main interview begins, which protects both data quality and client expectations about who actually entered the study.
What does a deliverable look like for a client?
Each study produces transcripts, a coverage report summarising topic resolution rates, aggregated themes across participants, and a gap report for topics that stayed thin for many people. Exports support CSV for teams that rebuild charts in their own templates or push data into a repository. That package is designed to be client-ready without an extra week of reformatting.
How quickly can we turn around a study?
Setup to first completed interviews is commonly the same day once the study is Live. A twenty-participant programme often completes within forty-eight to seventy-two hours depending on recruitment responsiveness. Because automatic analysis starts per session, synthesis is largely underway before the final participant finishes.
Is Fieldwork suitable for sensitive or regulated research topics?
Fieldwork supports consent logging, retention controls, and privacy settings aligned to research operations. Participant artefacts are not linked to personally identifiable information by default unless you explicitly configure that linkage. For highly regulated sectors, Enterprise plans include dedicated support for compliance configuration conversations and procurement documentation.
Related: Fieldwork Interviews, UX research programmes, and ResearchOps.