Qualitative research that runs itself — with Sofi
Configure your topic graph once. Sofi interviews participants, navigates coverage, and ships structured insight — without another live moderator block on your calendar.
Magic link · no password · Starter tier includes 10 interviews / month
How it works
01
Configure
Describe what you need in plain language. Map objectives, hypotheses, and red lines to a navigable topic graph.
02
Sofi interviews
Participants get a focused, adaptive conversation. Coverage and depth are tracked per vertex — no script drift.
03
Insights
Completion flows, transcripts, and study-level analytics land in your workspace. Export when your tier allows.
Sofi in a live turn
The same chat surface your participants see — dark Sofi bubble, light participant reply, progress encoded in mono labels.
Preview · not live data
Thanks for that. When you chose the vendor last quarter, what was the moment you knew they were the one?
Sofi · deep_behavioral
It was after the security review — they were the only team that didn't hand wave the SSO questions.
Research types
Templates and phase models adapt — these are the shapes teams start from most often.
- Decision persona
- Customer journey
- Concept test
- Usability
Interviews shaped
12k+
Avg. completion
78%
Researcher hours back
40%
Time to first insight
48h
Pricing
Two products: the researcher platform (per workspace) and the Ambient Qual SDK (per project). Starter and trial tiers let you prove value before you scale.
Researcher platform
Starter free (10 interviews / mo, 1 study). Growth $149 · Scale $499. Billable when participants send ≥5 messages and the session completes.
Ambient Qual SDK
Trial: 50 interviews / 30 days. Growth $299 · Scale $799. Metered overage per completed interview above quota.
Enterprise on either line is annual invoice. See BILLING.md for full tier matrices.