Interview customers every day, not every quarter.

For product, CX, and research teams who already believe in talking to customers. Fieldwork is the practical way to keep interviews running without moderators or calendar friction.

Ask Sofi anything about your research problem, or tap a prompt below.

10 interviews included · no card required · Security & privacy

Conversations adapted from live data

With and without Fieldwork

Without Fieldwork

  • Research happens quarterly
  • Findings live in decks
  • Nobody reads transcripts
  • Every project starts from zero

With Fieldwork

  • Interviews run continuously
  • Themes accumulate automatically
  • Teams check customer sentiment weekly
  • Customer understanding compounds

From study design to transcript

Three steps your team already understands, with Sofi conducting every session to your plan.

Step 1

Design the study

Set topics and depth in the builder. Sofi follows your plan.

Study plan

Policy value

3 topics · open catch-all → value tension → drivers

Resolution criteria attached to each topic

Step 2

Share a link

Send to CRM cohorts, panels, or embed in-product. No scheduling.

Participant link

dofieldwork.io/interview/···

Status: Live · 12 sessions completed

Step 3

Read transcripts and themes

Sessions finish with structured output ready for your team.

Session · completed

We read into them all a lot, but honestly what took some brands out of consideration was that I'd used them a lot before purchasing and hadn't really liked how they feel, despite being so popular.

Themes: pre-purchase trial, feel vs popularity, premium branding gap

What your team reads when sessions finish

Themes and quotes, composed for thinking in a living, intelligent dashboard.

Support experience · week of 24 Jun

9 completed interviews · illustrative summary

Themes

  • Personal attention under time pressure

    Mentioned in 7 of 9 support sessions this week

  • Time to pickup

    Often paired with weak scores

  • Issue resolution on first call

    Stable · no change from prior week

From the transcript

She asked me about my day and if I was in a rush and needed to get things done quickly, which I did, and then she worked as hard as she could to resolve it so we could get on with our days.

Participant · support experience study

Export transcripts and themes when you need a deck. No separate cleanup step.

Pricing

Workspace

For product, CX, and research teams running studies in Fieldwork.

Starter

Free
  • 10 interviews / month
  • 1 active study
  • 1 seat

Most teams start here

Growth

$299/ mo
  • 100 interviews included
  • $1.50 per additional interview
  • CSV and raw transcript export
  • Unlimited active studies
  • 3 seats
Start free

Scale

$599/ mo
  • 500 interviews included
  • $1.00 per additional interview
  • API access
  • Custom data retention
  • 10 seats

Enterprise

Custom
  • Annual invoice
  • Unlimited interviews
  • SSO, SLA, dedicated support

Embedded

In-product interviews via SDK. Same engine, inside your app.

Trial

Free
  • 50 interviews total
  • 30 days from first install
  • No card required

Most teams start here

Growth

$199/ mo
  • 500 interviews included
  • $0.60 per additional interview
  • Webhook push
  • A/B study rotation
Start free

Scale

$599/ mo
  • 2,000 interviews included
  • $0.40 per additional interview
  • React Native SDK
  • Headless mode

Enterprise

Custom
  • Annual invoice
  • Unlimited interviews
  • Custom domain, SSO, SLA

Start a study in minutes

Launch when you are ready. Pause when you are not. Sessions run to your plan until you have enough signal.

Start free

Conversations adapted from live data