You don't know your customers
as well as you think.
Stay close to what customers think, avoid, and choose. Understanding refreshes every week, not once a quarter.
Continuous customer conversations from your CRM or panels. Runs beside your analytics.
Powered by AI-led interviews. CRM connected. Always on.
Start free10 interviews included per month, no card required
Why continuous intelligence
Most teams still treat qualitative work like a project: brief, recruit, run for two weeks, then stop. Meanwhile the product and market keep moving.
Without live listening, dashboards explain churn after it happens. Messaging gets tested post-launch. Assumptions ship. Quarterly decks replace conversation with the customer.
Fieldwork is a standing research function: listening that keeps updating. You are not waiting for the next cycle; you are already in one.
Plug into real work
Questions teams track with Fieldwork
Pick the situation that matches yours. Same product underneath.
Product
Why did onboarding completion suddenly drop?
CRM
Why did this lifecycle email underperform?
CX
What changed in customer trust this month?
Growth
What almost stopped users converting?
Support
What frustration keeps surfacing before tickets appear?
Agency
How is campaign perception evolving week to week?
Live intelligence
What your team sees week to week
Shifts in themes, live voice from customers, and trends over time. Built for scanning, not reading a memo.
New signal detected · SMB onboarding
LiveParticipants this week 847
Rolling window · last 7 days
Signal changes
Synced- Pricing confusion+18%vs prior week
- Trust concern-11%vs prior week
- Onboarding frictionSMB cohortnew signal
Emerging themes
- Setup complexityStrengthening
- Billing hesitationWeakening
- Missing integrationsNew
- Unexpected delightStrengthening
- Perceived enterprise riskWeakening
Customer pulse
Streaming- 3 mins ago“Thought pricing would scale too quickly.”
- 12 mins ago“I was not sure my team could adopt it fast enough.”
- 18 mins ago“Support docs felt incomplete during onboarding.”
Topic coverage
Where you have depth, and where answers are still thin
Trend over time
Onboarding confusion (indexed)
Illustrative workspace UI. Not live customer data.
HOW IT WORKS
01
Start with a question
Set what you need to learn and who you want to hear from. Sofi structures the listening stream and keeps it running. Add monitors when new gaps surface.
02
Sofi runs AI-led interviews
Participants come from your CRM or our panels. Each conversation follows the same structure, adapts in real time, and keeps depth without drift or fatigue.
03
Signals update as they arrive
Themes and friction refresh as interviews finish. You see change as it happens, not when a deck lands.
Conversation preview
Ask a question when it matters. Add another when something new surfaces. Close one when it is answered.
Capacity renews monthly. Use it where the fire is.
Sessions keep running across every question you track. Traditional research stops. Fieldwork stacks insight.
Preview, not live data
What changes
Traditional research vs continuous customer intelligence
Same budget conversation, different shape of learning.
Traditional research
- Snapshot
- Quarterly
- Report-based
- Static
- Scheduled
- Ends
Fieldwork
- Keeps running
- Updates live
- Built into how you work
- Evolves with the product
- Embedded where decisions happen
- Does not reset each quarter
In-product interviews
Hear people where they actually act: checkout, settings, upgrade.
Embed Sofi in your product or site. People respond in the moment they hesitate or drop off, not in a calendar invite days later.
Listening runs beside your analytics so qualitative detail sits next to the graph.
In context
Interviews trigger at the moment of behavior, not days later
No scheduling
Participants enter the listening stream without calendar friction
Always running
Background signal between analytics snapshots
Structured output
Qualitative signal formatted alongside your quantitative stack
Recruitment
Pull from your CRM, your product, or Fieldwork panels.
Define the cohort once. New people match over time without you rebuilding the list each sprint.
Your CRM
Recruit from your existing customer or user base
Product segments
Target specific behaviors, cohorts, or lifecycle stages
Fieldwork panels
Reach new audiences outside your current customer base
Stays targeted
Audience definition persists across the life of each listening stream
Use cases
One urgent question or five. Same monthly capacity.
Why do customers choose us?
Track decision drivers over time, not just at one moment.
Where does the experience break down?
Continuously surface friction across real journeys.
Will this concept land?
Test and refine with ongoing feedback before and after launch.
Where do users get stuck?
Identify emerging issues early, while they are still fixable.
Need a starting point?
Use question templates to start from proven prompts, then adapt wording and audience for your context. Launch quickly without forcing your team into a blank canvas.
Explore question templatesRun a focused sprint for a week, or leave listening on all quarter. You are not committing to a project. You are deciding how long you want the signal.
Pricing
Two ways to run the same engine: inside Fieldwork as a workspace, or inside your own product.
You pay when a session completes. Abandoned sessions do not count.
Workspace
Continuous customer intelligence for internal teams.
Interviews, transcripts, themes, exports. One place for PM, CX, and research.
- 10 interviews / month
- 1 active listening stream
- 1 seat
- 100 interviews / month
- $1.50 per additional interview
- CSV and raw transcript export
- 3 seats
- 500 interviews / month
- $1.00 per additional interview
- API access
- 10 seats
- Custom data retention
- Annual invoice
- Unlimited interviews
- SSO, SLA, dedicated support
Embedded
Customer listening directly inside your product.
Capture hesitation and conversion in flow. Listening stays on without a separate research round.
- 50 interviews total
- 30 days from first install
- No card required
- 500 interviews / month
- $0.60 per additional interview
- Webhook push
- A/B monitor rotation
- 2,000 interviews / month
- $0.40 per additional interview
- React Native SDK
- Headless mode
- Annual invoice
- Unlimited interviews
- Custom domain, SSO, SLA
Enterprise on either surface is annual invoice. Contact us for a quote.
Learn about qualitative research
Writing on methods, practice, and how research teams work.
Visibility into what customers experience, think about, and struggle with. Always on, not only when someone asks for a report.
Priorities and customers shift, and Fieldwork lets you research at the pace of your thinking.
Built to stay on, not to pull out for a one-off project.
Start free10 interviews free, no card required