Interview customers continuously, or all at once.
Tell Sofi what you want to understand. She runs the interviews, asks the follow-ups a good researcher would, and turns what she hears into something your team can act on. That might be a pulse running quietly all year, or one focused study you need answered this month.
10 free interviews every month, no card required
Preview
Conversations adapted from live data
Tell Sofi what you're trying to understand
From question to insight
Three simple steps. Tell Sofi what you want to understand, invite customers, and watch insights build as conversations happen.
Step 1
Tell Sofi what you want to understand
Describe the question you're trying to answer. Sofi builds the conversation, plans the topics, and asks the follow-up questions that uncover the "why."
Conversation brief
Why are trial users not converting?
3 key topics · flexible follow-up questions · adapts to every participant
Step 2
Invite your customers
Share a link by email, SMS, QR code, your CRM, or embed it in your product. No scheduling. No moderators.
Conversation link
dofieldwork.io/interview/···
Live · 12 conversations completed
Step 3
Understand what customers are telling you
Every conversation is organised into themes, quotes, and patterns so your team can focus on decisions instead of transcripts.
Conversation complete
“We'd heard good things about the brand, but after trying it in-store it just didn't feel as premium as we expected.”
Themes: Product feel · Expectations vs reality · Brand perception
Conversations uncover context that ratings and one-line comments can't. That's where the real insight lives.
Two ways to use it
Same interviewer, same depth, same quality bar. What changes is how often you run and how you pay for it. You pick once, when you set the study up.
Always on
Conversations
CX and product teams
Something is always running. A pulse after a purchase, a check-in once onboarding lands, a prompt at the moment someone hesitates. You are not waiting for the next round of research, because there is always one going.
Research types
CX conversations · Product conversations
How fast
Continuous. A theme that shifts this week shows up this week, not in a readout three months later.
What you get
A dashboard that keeps moving. Themes, quotes and patterns update as customers talk, so you notice a shift in the week it happens rather than the quarter after.
How you pay
Included in your monthly plan. Starts free.
One off
Studies
Research, brand and agency teams
A question with a deadline. A concept to test before launch, a brand to understand properly, a decision that needs real depth behind it before anyone commits.
Research types
Deep research · Brand research
How fast
Nobody books a slot, so interviews run in parallel instead of one an hour. Most studies run 100 to 400 people and report inside a week, whether you bring the list or we recruit it.
What you get
A report you can send. Not eight interviews you can quote from, but enough people to say how common a theme is and how one segment differs from another. Headline finding, supporting themes, verbatims and the so-what, ready to go in front of a client or a board.
How you pay
Your first 5 interviews each month are free, so you can hear the quality before you size anything. Beyond that it is quoted per study, with recruitment included if you need it.
How the interview reaches people is a separate choice, and both work the same way. Use a link you can put in an email, a text, a QR code or your CRM, or an install that runs interviews inside your own product.
Works wherever you already talk to customers
No new app. No new process. Just add a conversation wherever customers already interact with your business.
After a purchase, cancellation, onboarding, or milestone.
SMS
Send a conversation minutes after a visit, delivery, or appointment.
QR code
Place it on receipts, tables, counters, packaging, or signage.
In-product
Launch conversations at exactly the right moment with the SDK.
Your CRM or panel
Invite existing customers, members, or participants you already know.
Customers tap a link, have a short conversation, and leave. Sofi takes care of everything from the first question to the final insight.
What your team reads when sessions finish
Themes and quotes, composed for thinking in a living, intelligent dashboard.
Support experience · week of 24 Jun
9 completed interviews · illustrative summary
Headline finding
Support scores rise when agents ask about the caller's day before troubleshooting, not after.
Themes
Personal attention under time pressure
Mentioned in 7 of 9 support sessions this week
Time to pickup
Often paired with weak scores
Issue resolution on first call
Stable · no change from prior week
From the transcript
“She asked me about my day and if I was in a rush and needed to get things done quickly, which I did, and then she worked as hard as she could to resolve it so we could get on with our days.”
Export transcripts and themes when you need a deck. No separate cleanup step.
Pricing
Two ways to pay, matching the two ways to run. Interviews reach people on a link, inside your own product, or through a panel, and that choice never changes the price.
Conversations
Always on, monthly plans
Team
- 35 interviews included
- $2.99 per additional interview
- CSV and raw transcript export
- 3 active studies
- 2 seats
Most teams start here
Growth
- 100 interviews included
- $2.49 per additional interview
- CSV and raw transcript export
- Unlimited active studies
- 3 seats
Scale
- 500 interviews included
- $1.49 per additional interview
- API access
- Custom data retention
- 10 seats
Studies
One off, priced per project
Deep research and brand research
A focused question with a deadline and an answer at the end. Most studies run 100 to 400 people rather than the handful you could schedule by hand, which is what lets the report say how common a theme is instead of just that it came up. Scoped and quoted before anything goes live, so you know the cost up front. No subscription needed.
Get a quote- First 5 interviews every month free, on any plan
- 100 to 400 people is the usual size, and it reports in a week
- Quoted per study, invoiced before go-live
- Recruit from your own contacts, or we source a panel
- Concept and stimulus testing included
- Shareable report you can send straight to a client
Start a study in minutes
Launch when you are ready. Pause when you are not. Sessions run to your plan until you have enough signal.
Start freeConversations adapted from live data