Product

One-off studies

When the yearly picture shows a trend, a one-off study tests the hypothesis. Sofi runs the conversations. The study has a deadline and a report at the end.

What teams use them for

• Campaign and creative testing, before the work goes out or after it lands.
• Product discovery, when a behaviour in voice of customer needs a closer round.
• A brand question that the quarterly tracker is too short to answer.
• Broader market research, when the audience is not only current customers.

How you buy it

Quoted per study, before it goes live. The first 5 one-off study interviews every month are free. They are separate from the free plan. Most studies run 100 to 400 people. You can bring the list, or we recruit a panel.

These sit next to brand tracking and voice of customer. They do not replace either one.