Product

Brand tracking

How the market sees the brand, through the year, in the same workspace as voice of customer. The tracker is a short survey. The open answers and the customer conversations are what you ask Sofi about when a number moves.

What is measured

• Awareness, consideration, use, and preference, against the brands you lock in.
• One open reason, asked once.
• A quarterly read. A month on its own stays quiet until the base is large enough.

How you buy it

From A$25,000 a year, for one category, invoiced by hand. There is no self-serve checkout for the programme. 150 completes a quarter is the starting design, and it supports a direction rather than a precise point.

When the tracker surfaces a hypothesis, a one-off study goes deeper. Voice of customer keeps running beside it.

Questions

What does the tracker ask?

Awareness, consideration, use, and preference, on a locked competitive set, plus one open reason. It is mostly tick boxes. Sofi asks the reason once and does not turn it into an interview.

How many people, and how precise is it?

A starting design is 150 completes a quarter. That can show a direction. It is not a precise point, and it is not a claim that the sample stands in for the whole market. A harder audience, a second market, or a larger base is a higher quote.

How does this sit with voice of customer?

Both live in the same workspace and stay separate series. You can see brand health and what customers are experiencing in the same period. A movement in consideration is not a recommendation score. Ask Sofi can look at the published numbers and the customer evidence together. She does not invent a cause.