Always-on CX
continuousTriggered by customer moments -- onboarding, support, churn, renewal. Runs continuously in the background. You set it up once.
Template library
Research that runs before you think to ask for it.
Fieldwork comes with a library of pre-built studies for always-on CX, product research, and deeper periodic work. Pick a template, connect your participants, and your research programme is live in minutes.
Start free -- explore the libraryAlways-on product
continuousTriggered by product behaviour -- feature use, activation, power user thresholds. Feeds your product team on a rolling basis.
Burst studies
periodicDeeper periodic or episodic research -- personas, JTBD, competitive landscape, concept testing. Pause between uses, activate when needed.
Studies you can run right away
Every new workspace ships with these three drafts. Connect participants and triggers when you are ready; until then they stay in draft like any other study.
Onboarding experience
Where new customers got confused, what nearly made them quit, and what exceeded expectations.
continuousFirst key action completed
Churn exit interview
The real reason they left and the decision timeline -- not a survey, a conversation.
continuousCancellation initiated
Relationship health pulse
How the customer relationship has changed over time -- surfaces drift before it becomes churn.
periodicQuarterly
Industry packs on top of your universal library
You pick a vertical at signup. Where a pack is live, we add a small set of extra draft studies tailored to that industry -- today that is insurance; more verticals follow.
Insurance and insurtech
Studies covering claims experience, renewal decisions, coverage adequacy, and risk perception across your customer base.
Claims experience debrief / Renewal decision walkthrough / Risk perception study
New insurance workspaces today get two extra draft studies (claims debrief and renewal walkthrough) on top of the universal three.
Fintech and payments
Studies covering onboarding trust, transaction friction, financial anxiety, and switching decisions.
Onboarding trust moments / Transaction failure debrief / Switching decision study
Vertical-specific drafts are rolling out; the universal library is available now.
Research and insights agencies
Studies covering brief quality, insight activation, client relationship health, and competitive consideration.
Debrief and delivery experience / Insight activation gap / Relationship health pulse
Vertical-specific drafts are rolling out; the universal library is available now.
HR tech · Marketing and ad tech · Healthtech · E-commerce · Proptech · Legal tech · Edtech · Government · Professional services · B2B SaaS
More vertical packs are in development. Sign up to use the universal library now.
See your librarySet up once. Research runs continuously.
Step 1
Tell us your vertical
During signup, you select your industry. Where a vertical pack is available, extra draft studies are added automatically; everyone starts from the same three universal studies.
Step 2
Turn on your always-on studies
Connect your participant source -- customer list, product event, or manual invite. Your CX and product studies start running automatically.
Step 3
Activate burst studies when you need them
When a bigger question comes up -- a persona refresh, a JTBD study, a competitive landscape -- pick the template, configure it, and run it. Pause it when done.
How to get the most from your research programme
What is qualitative research?
What qualitative research is and when it gives you something surveys can't.
Read articleHow to design a qualitative research study that actually works
The decisions that determine whether a study produces insight or noise.
Read articleWhat is an AI research interview?
How AI-moderated interviews work and what makes them different from traditional methods.
Read articleYour research programme, ready to run.
Ten interviews free. No card required. Your draft research programme is waiting.
Start free