About Fieldwork

Qualitative research is one of the best ways to understand people—and one of the most operationally constrained. Scheduling, live moderation, and synthesis often consume more calendar time than the thinking that should sit on top of the evidence.

Most teams run fewer studies than the questions on their roadmap, not because the questions are weak, but because bandwidth is finite. Fieldwork exists to remove that constraint by making interview execution consistent, scalable, and measurable.

Sofi is not a chatbot and not a survey. She is an AI interviewer: she follows the study design you approve, adapts to each participant’s communication style, and probes for depth instead of accepting surface answers.

She avoids filler affirmations, avoids asking two questions at once, and avoids editorialising what participants mean. Her tone is professional and efficient—respectful of participant time and useful for researchers who need clean evidence.

Methodology is the core product decision, not an afterthought layered onto a generic language model interaction pattern.

Researchers write the brief. Sofi proposes a study structure—topics, interview depth settings, and interview logic—which researchers review and edit before launch. Nothing goes live without that approval step.

Outputs are structured for immediate use: transcripts, topic coverage tracking, themes, and automated quality checks. Pricing is session-based—you pay for completed interviews, not abandoned sessions.